Newsletters without a goal
Emails go out because "it's Tuesday". No strategy, no measurable goal, no link to the customer cycle.
Email marketing & customer lifecycle consulting
Unlock the value you already have in your database
I help brands transform email marketing from merely sending trivial newsletters into a marketing channel that maintains customer relationships and drives (not only) repeat purchases.
Full-stack
From strategy through design and copy to execution. Depends on what you need.
Multi-tool
Klaviyo, Ecomail, SmartEmailing, Mailchimp and more.
A real partner
You work with me directly, not with a queue.
Sound familiar?
Most companies collect email addresses. Few ever use their real potential.
Blanket discount blasts without a strategy burn out the list and eat into margins. These are the usual bottlenecks:
No welcome flow
A new contact is at peak intent. If silence greets them instead of a proper, personalised sequence, the best moment for a positive first impression is wasted.
One message for everyone
A newcomer, a loyal customer, and someone who bought two years ago all get the same email. Engagement and interest in your brand drop.
Barely any automation (if any)
Everything runs manually. Dependence on ad hoc campaigns. Missing scenarios for abandoned carts, stock replenishment, or post-purchase care.
Inactive contacts left alone
Contacts who haven't opened in the past 6 months significantly hurt your deliverability and reputation. Instead of targeted re-engagement, the whole list gets blasted.
Metrics that stop at the surface
Opens and clicks get tracked. Retention, customer value and the revenue email actually generated do not.
What can we change together?
How we turn email into a growth channel
I don't sell templates or one-off blasts. I build systems that keep customers.
Stronger customer relationships
We will build communication around the entire customer cycle. Every email must have a reason, build trust, and give something particular to the customer.
- Customer journey mapping
- Onboarding and post-purchase care
- Answering frequently asked questions and removing uncertainties
More repeat purchases
Implementing scenarios and campaigns focused on retention. Customers are returning without you having to invest significantly more in PPC, although it remains a key element of the marketing machinery
- Re-order and replenishment flows
- Stimulating interest in reordering
- Higher customer lifetime value
A database that works
Setting up segmentation and personalisation based on real buying behaviour, so people get what matters to them when it truly matters.
- Behaviour and preference (and not only) segmentation
- Dynamic content instead of one version for all
Deliverability and performance
We fix the domain setup and tune the content
- Quick domain and deliverability audit
- Subject lines, copy and conversion elements
No strings attached
Let me help you find the opportunities you're missing today.
I go through your current emails, tool setup, and automations. You get a concrete list of weak spots and where to start. How you handle it is entirely up to you and your marketing team.
What the audit covers:
- Newsletter strategy
- Email design and structure
- Subject lines, preheaders, and copy
- Welcome flow
- Automated flows
- Audience segmentation
- Retention mechanics
- Re-engagement of inactives
- Deliverability
- SPF, DKIM and DMARC setup
- Tracking and analytics
Quick self-check
Tick what applies to you:
How we work
What further cooperation may look like
No corporate loops. Direct, fast, and measurable in the numbers.
- 01
I understand your goals
At the first meeting, we will go through your products, customers and business priorities.
- 02
I will thoroughly review the current state
I look at your tool setup, existing flows, deliverability and list structure.
- 03
I find the opportunities
You get a prioritised list — what pays off almost immediately and what needs a longer run.
- 04
I help you execute
I won't leave you with a slide deck in your hands. I help with the flows, content, and reporting.
My experience
Why me?
Strategic thinking and a human approach combined with a detailed knowledge of email tools and purchasing behaviour.
International campaigns
I run email campaigns across several markets and languages at once, including the differences in how customers behave.
Both sides of the table
I know agency pace and in-house needs. I know where collaboration usually stalls and how to avoid it seamlessly.
Hands-on experience with tools and continued discovery of new ones
Klaviyo, Mailchimp, Ecomail, SmartEmailing, ActiveCampaign, HubSpot, and I am constantly expanding my knowledge of other tools. Not theoretically, but through practice.
The whole customer journey
Email isn't an independent island. It connects to your advertising, site, your product and customer support.
Strategy and execution
I don't stop at recommendations. If interested, I go into the tool and set it up.
Platforms & industries
Where and who I help grow
I work inside your tool. Switching platforms only makes sense when the current one genuinely holds you back.
Industries
- E-commerce and online retail
- B2B services and consulting
- SaaS and digital products
- DTC and premium brands
My approach
“Email marketing isn't about sending nonsense messages. It's about building strong customer relationships.”
The biggest growth for most companies lies in the contacts they already have. Working with people who bought or showed interest usually beats pouring more into acquisition.
I combine experience from international email projects with a focus on results. I don't do sends for the sake of sending — I look at how email contributes to your business.
Common questions
Answers to the questions that come up first
First step
Your database is valuable today. Let me help you use it.
Get a free, understandable audit. You will gain a clear overview of where you have room for further growth.